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Want to change your bikini? Just add water

27th May 2010 Print
AquaChange Bermuda Betty bikini dry and wet

New brand, Mermaid in England, has launched an innovative range of swimwear, hoping to capture the imagination of consumers. The new collection uses AquaChange technology that enables the swimsuits to change colour and pattern design on contact with water, transforming the swimwear for a different look from dry to wet.

The debut collection from Mermaid in England is influenced by sexy rock ‘n’ roll glamour with a retro twist. The range features string bikinis, bandeaus, contemporary monokinis and halter sets. Design and colour choice include sexy bold hues with wild urban colour and shimmering neutral tones with brushed gold accessories when dry, transforming into animal prints, retro stripes and rainbow fades on contact with water.

Natasha Roy, founder and creator of AquaChange swimwear says, "Our bikinis really are the most innovative designs on the beach this summer. I’ve had girls shrieking with delight when they get into the water and see the bikinis change colour from white to a beautiful rainbow fade or shimmering gold to wild leopard print!’ You really have to see it first hand to believe it."

Mermaid in England’s AquaChange swimwear utilise an innovative layering technique to create the colour change illusion from dry to wet, returning to the original colour when it dries. So much more fun then a reversible bikini, two bikinis for one and no need to change to see the transformation, just get wet.

The entire range is available to buy as separates for the perfect fit with the wearer being encouraged to mix and match the styles and become her own designer. These high quality unique designs start at £20 for bikini tops and briefs and £45 for cut-out swimsuits. Not compromising on quality or ethics, the entire collection is produced in the United Kingdom using luxurious Italian fabrics printed locally to make these handcrafted designer bikinis.

The unique range includes; the ‘Inner Glow’, a shimmering white string bikini that melts into a beautiful rainbow fade when wet; the ‘Bermuda Betty’ bandeau bikini that changes from a striking red bikini to retro red and black polka when wet and ‘Glamazon’, a sexy gold bikini that transforms to a leopard print when wet. Colour change bikinis are an exciting new choice for all the girls out there who intend to turn heads at the beach this summer and so much fun to wear. The full range is available online and will be coming to stores soon. To see the amazing transformations and to buy online, visit mermaidinengland.com.

More Photos - Click to Enlarge

AquaChange Inner Glow bikini dry and wet AquaChange Bermuda Betty bikini dry and wet AquaChange Glamazon bikini dry and wet