Alvis reunited with its heritage to give it a 21st century future

Alvis, arguably one of the most innovative car manufacturers in the 1930s, is set to return to business in the 21st century with ownership of the brand name having been formally transferred to the company which has been providing parts, maintenance and restoration services to Alvis owners for the last 40 years, Red Triangle.

While this development is recent, there is a continuous Alvis history. In 1968, when production of Alvis road cars ceased theMidlands-based Red Triangle was established by the ex-employees, with the help of the Alvis Company. Many of the original Alvis employees continued to work for Red Triangle and even today they still employ the Alvis technician who built the last 100 TF21 engines in the mid sixties, who now assists with the training of new apprentices.

For the last four decades, the company, which derives its Red Triangle name from the Alvis badge, has thrived and remains the safe custodian of all the original car designs, plans and documents. It is believed to be unique in the collector car world in being a company, which can provide original, replacement parts on an off-the-shelf delivery basis and also processes a complete historic record of all cars produced and customer documentation.

With the legal transfer of the Alvis car trademarks, Red Triangle has formed a new company called The Alvis Car Company Limited. Alan Stote, who has owned Red Triangle for 16 years and who has led the formation of The Alvis Car Company said: “These are exciting times for Alvis and its devotees, but our primary concern is a sustainable business model to carry this legendary name from British motoring history forward. Our philosophy will be to maintain the essence of the brand by reintroducing selected original Alvis models as newly manufactured cars and for Red Triangle to continue to expand its technical, repair and restoration support to Alvis owners across the world.”