Historics gains global interest
With online bidding helping to attract offers and generate sales as far away as Australia, Historics at Brooklands inaugural sale of classic and sports cars on June 2, proved that geography poses no obstacle in the pursuit of a passion.
Demonstrating the far-reaching appeal of buying and owning a classic via auction, potential suitors from 15 countries registered bids, with Lot 9, a 1973 BMW 3.0L CSL, selling online for £12,373 to a customer in Melbourne, Australia, some 10,520 miles away from Historics’ iconic home at the Brooklands Museum.
In total, three lots were sold online via i-bidder, with a 1981 Aston Martin V8 Vantage Saloon fetching £27,937 from a customer in Belgiumand a Jaguar XK150 Roadster selling to a buyer in the UK for £70,013.
Meanwhile, a telephone bid from Portugal secured a 1949 Triumph 2000 Roadster for the sum of £11,175, a 1989 Aston Martin V8 Zagato Volante is heading to Monaco for £68,167 and a 1977 Daimler Sovereign 3.4 litre Saloon was purchased by a customer in Belgium for the bargain price of just £2,123.
By providing a virtual bidding service in support of traditional methods of purchasing, Historics’ list of prospective clients proved to be as varied and wide-reaching as its eclectic consignment list of 65 fine motorcars, creating an engaging, all-inclusive experience for both buyers and sellers.
Auction Director, Edward Bridger-Stille, commented: “We were delighted to be able to offer as many people as possible the opportunity to sample the wonderful atmosphere at our very first sale, and the presence of online bidding, along with some robust telephone bids and a vociferous auction room floor, made for an exciting auction.
We look forward to welcoming overseas clients and prospective buyers who can’t make it to auction in person, the possibility to purchase online at our next sale on 25 September and at all our future sales.”
During the sale, i-bidder provided prospective buyers a picture of each lot, whilst a live audio feed kept potential purchasers up to speed on current bids in real time. Bidding the current asking price is a simple one-click process with each live bid relayed directly to the auctioneer.
Commenting on the successful integration of online bidding at the sale, George Wade from i-bidder remarked: “We were very pleased to be working with Historics for their first auction and to help them reach a global audience. A large number of people watched online and to sell three cars for a total of over £100,000 was excellent for a first auction.”
