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The smart brogue goes casual, as online searches jump 489%

17th June 2010 Print

A five-fold increase in searches for the traditional brogue confirms its status as the re-invented casual must have this year, reveals Twenga, the new generation search engine. Searches for brogues are up 489% compared to last month. The top searched brands are the High Street favourites, such as Paul Smith, Grenson, Timberland and Doc Martens, underlining the shoe’s new trendy status.

Twenga’s study of top shoe searches on also shows that searches for Wellington Boots are up 91% in a month, perhaps confirming that wellies are the chic festival season essential, or maybe just that Brits fear the worst for the English summer.

Men’s shoes

Top 10 most important progression Traffic increase
1 Brogue shoes +489%
2 Sandals +105%
3 Wellington boots +91%
4 Flip flops +84%
5 Smart shoes +75%
6 Mules +58%
7 Sneakers +21%
8 Ankle boots +15%
9 Dress shoes +11%
10 Loafers +6%

Visits as at June 14th 2010, compared with a month before.