Pixie Lott chooses Casio Baby G for ‘Turn It Up’ video

Baby G Brand Ambassador Pixie Lott has released the video for her new single Turn It Up. Shot in LA, the video features Pixie wearing the BGA-113 watch from Casio’s pretty tough line of Baby G watches. The elegant white and silver chronograph perfectly compliments the cool but edgy street styling of the video.

Pixie has long been a fan of Baby G, commenting, ‘I had the pink Baby G when I was in primary school, so I’ve been wearing them for years. They’re really funky. They do so many colours, which means you can match them with any outfit and they spice it up and make it look fresh. I think they’re special because they’re so girly and fun.’

Turn it Up, released through Mercury records on 7th June, is Pixie’s fourth single and it is set to be just as successful as her previous offerings. In the short space of a year since releasing her debut single ‘Mama Do’, Pixie has received three Brit nominations, sold 1.5 million singles, two of which were #1s, had three #1 airplay hits, 600,000 albums sold globally and is quickly approaching double Platinum in the UK.

In the past few months alone, Pixie has achieved some incredible feats. She has wowed thousands touring, made her festival debuts and appeared on some of the UK’s biggest TV shows including her own T4 special. She has even chartered her own private jet courtesy of Baby G, for a special European album launch in Berlin, and has had the most played song on UK radio for over a month. Furthermore she has made waves in the fashion world, won the Best UK & Ireland New Act at the EMAs, shot her first film in LA and visited most of Europe, Japan, Australia, New Zealand, America and Malaysia on promotional tours.