Registration plate branding

With ‘on-the-move’ advertising becoming increasingly popular amongst businesses, definitive online hotel booking channel, Hotels.TV, has extended its corporate branding to number plates, bought directly from DVLA Personalised Registrations.

The Company, which uniquely showcases some of the World’s most distinctive budget to luxury hotels using video, added registrations C1 HTV and C2 HTV to two purple coloured Minis as an addition to their on-car branding.

Company director, Harrison Brown, Commented: “Corporate image can reveal a lot about a company and ours totally defines the unique service we have to offer. The registrations complement the branding already assigned to each vehicle and help distinguish us within our market.

He continued: “We visited DVLA’s website with the intention to purchase registrations relating to our industry and found two perfect plates incorporating the name of our company. Since being added to the vehicles we have received many positive comments. It’s surprising just how well number plates get noticed.”

Louise Pierpoint, publicity manager for DVLA said: “Over the past few years, we have seen a growth in the number of businesses adopting personalised registrations to promote their organisations whilst on the move. With over 23 million registrations available, companies, whether looking for something industry related or perhaps even name specific, have many options to choose from.”