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Lunchtime’s for running as Garmin launches the #4miler

10th August 2010 Print

Garmin has launched its latest campaign to help boost productivity in the UK economy - the Lunchtime #4miler.

Partnering with the UK’s leading specialist running retailer Sweatshop and London free-press title City A.M., Garmin has created the #4miler as a fantastic initiative for offices everywhere to boost productivity and ensure the UK workforce is getting its work-life balance straight.

Workers around the country are being encouraged to reclaim their lunch hours; break free from their desks, plan a four mile loop to run in their lunch break and measure how far and how fast they run with their Garmin GPS sportswatches.

Chris Merrell, UK Marketing Communications Manager at Garmin said: “With working days feeling like they’re getting longer and time constraints from home life and other commitments taking up more of your evenings; finding time to stay in shape is becoming more of a challenge. The #4miler helps to make the most of your one guaranteed hour of the day that’s your own.”

He continues: “We think it’s great when employers can make provisions for employees to have flexibility in their lunch hour and shower facilities to enable hygienic working conditions, because it often results in improved productivity and motivation in those tougher post-lunch hours.’

Setting up your own lunchtime #4miler takes 4 easy steps – create a free account at – plan your 4 mile route – run it – upload to the office Garmin Connect account ready to share with & challenge your colleagues.

To find out more sign up your office at and let the challenge begin. There you will also be able to gain access to the office discounts from Sweatshop and win the chance for a lunchtime visit from a Garmin Sports Ambassador.

For more information on the award-winning Forerunner 110 from Garmin please visit