RAC triumphs at Customer Service Awards

RAC's success at providing industry leading customer service to its members when they breakdown was recognised and rewarded at the recent National Customer Service Awards.

Employees working both at the roadside and the RAC Service Delivery centre in Birmingham, scooped awards at the London event.

The Birmingham based Customer Care Team won the award for the 'Customer Service Complaints Team of the Year' having demonstrated such a positive attitude towards complaints and excellent teamwork, when helping RAC members.

The RAC patrol team based in Cambridge - characterised by their familiar orange rescue vehicles - won the award for ‘Front-Line Customer Service Team of the Year', based on a superlative level of customer service and teamwork when helping RAC members who have broken down at the roadside.

The RAC Commercial Assistance team - which serves the commercial vehicle market - received a commendation in the Customer Service Contact Centre of the Year Award.

On an individual basis, RAC's Customer Service Ambassador of the Year, Rachel Duffield, was a finalist in the ICS Front-Line Customer Service Professional of the Year award.

RAC managing director, Debbie Hewitt, says: "We're enjoying a third year running of customer service awards, which is a significant testament to the hard work and commitment of RAC colleagues who provide a fantastic service to our members when they call us for assistance."

RAC won the SOCAP Award for Innovation in Customer Service in 2005 and the Best Use of Technology in Customer Service in 2004.