RSS Feed

Related Articles

Related Categories

Car boot chic comes to Westfield London this Fashion Week

3rd September 2010 Print
Car boot chic at Westfield London this Fashion Week

If you are a real car boot enthusiast and fashionista you can’t miss the inaugural Westfield London Car Boot Fair.

To celebrate London Fashion Week and the launch of a new season, Westfield London shopping centre will transform its Atrium for this unique event and a first for London. From 21st to 26th September over 20 Hyundai i20 cars will be hijacked by London’s most sought after brands, including Topshop, Oasis, Whistles, Ted Baker, Wolford, Swarovski, Firetrap and House of Fraser

Here you can share experiences with other car booters, try and buy the new collections from your favourite retailers, enjoy personal styling and beauty sessions and have a bite to eat. You may even pick up some amazing bargains if you get in and rummage through!

Showcasing Womens fashion at its best, each car will be sporting the most exciting design and will be brimming with goodies; exclusive lines; must-haves and one-off pieces. Each day will certainly offer something different so make sure you keep your eye out on the daily update board at the fair.

Mary’s Living & Giving for Save The Children will be revving up sales of charitable treasures for the children’s charity – word on the street is vintage Chanel and Mary Portas herself will be making an appearance!

Donna Ida will be hosting a double denim drive in aid of Jeans for Genes charity. Bring your old or unwanted jeans to the Donna Ida car where they will be traded for a £20 voucher off your next pair at Donna Ida. Genius!

To celebrate Wolford’s 60th anniversary, the elite hosiery brand goes thigh high by creating an exclusive Anniversary Set that includes a Panty body and Stockings, only available at Wolford’s Car Boot.

Look out for Westfield London’s very own car which will be transformed into a chic Personal Styling Suite; enter the car and get style advice, hot tips and take part in trend sessions from the best stylists in the business.

Myla gets racy with lace embellished car filled with the only lingerie to be seen in this autumn winter. Rumour-ville has it that Myla models will adorn the car, certainly getting its motor racing!

WHAT’S MORE…

One of the crème de la crème Westfield London jewellery stores Swarovski will also host a blinding car of crystals and will be offering a lucky dip from their trunk for all car booters and Bobbi Brown make up artists will be uncovering the season’s hottest colours, looks and trends from their dedicated car – make sure you get in line for their master classes.

At special hours over the six days, there’ll be incredible price drops and bootylicious giveaways such as Whistles offering key pieces from the new collection from their new Westfield London Flagship store for tiny car boot fair prices! So park-up and make sure you’re the first to try and buy the new season’s collections from top designers and your favourite brands.

What’s more, highly respected global style bloggers will be based in the midst of the Fair bringing fashion-lovers news, pictures and interviews with daily posts on the dedicated Westfield London Car Boot Microsite.

As well as Mary’s Living and Giving car, Westfield London will also support the British Heart Foundation with ‘Godfather of British Pop Art’ Sir Peter Blake designing a car in support of the Mending Broken Heart’s Appeal.

THE CAR BOOT FAIR FASHION SHOW

If trunks of treasures haven’t give you a fashion fix then get yourself a front row seat at Westfield London’s exclusive fashion shows, only on Saturday 25th and Sunday 26th September. Four shows flaunting the very best of autumn winter fashion will be showcased four times on each day over the closing weekend.

Share your experiences with other car booters, have a bite to eat and enjoy the most eccentric event of the season.

For further information, offers and up to the minute news, visit: westfield.com/london

More Photos - Click to Enlarge

Car boot chic at Westfield London this Fashion Week