Peugeot appoints DHL Inside Track to deliver events programme

DHL Inside Track has been awarded a three year contract to deliver over 200 corporate, dealer network and fleet events for Peugeot. The automotive event specialist will provide ongoing support to the car manufacturer’s corporate team and its dealership networks across the UK and Northern Ireland.

DHL Inside Track, is a specialist department within DHL Exel Supply Chain which provides complete event solutions for the automotive sector, adding value to DHL’s customer offering in this sector. DHL Inside track will develop innovative and attention grabbing ideas for events, equipment and merchandise whilst adhering to Peugeot’s core branding to deliver memorable, customer-focused events through planning, supporting and executing promotions and attendance at local shows.

Simon Tarrant, Manager - Dealer Marketing Services at Peugeot said: “We’re pleased to bring Inside Track on board to provide our event support. Their creativity and knowledge of making events work in our sector was crucial to our decision to appoint them. We are particularly keen for them to develop innovative off the shelf events that dealers can adopt with ease to gain maximum results.”

Playing a central role, DHL Inside Track will be able to leverage their considerable purchasing power, helping to minimise costs for dealers and use the nationwide logistics capability of parent company, DHL, to deliver events throughout the UK and Northern Ireland.

Vicki Gentle, Event Director at DHL Inside Track, added: “It’s great to be working with Peugeot both at a corporate and dealer level. With today’s tougher trading conditions, creativity is playing a fundamental role in attracting customers and we are looking forward to using our experience to help Peugeot deliver inspired events to their local and national audiences.”

Widely recognised as one of the industry’s foremost event management specialists, the company has a history of delivering exciting events to some of the UK’s most well-known brands including Ford, Argos and DHL.