Panasonic extends movies sponsorship to Sky 3D channel

Panasonic has announced its sponsorship of the movies on the Sky 3D channel, which launched on October 1st, extending their existing sponsorship of Sky Movies.

Panasonic UK have launched a ground breaking TV commercial heralding the launch of its biggest ever pre-Christmas media campaign.

Those with 3D TVs can enjoy the commercial in 3D over the coming weeks, while those without 3D TVs will enjoy a 3D-like experience thanks to advanced cinematic effects used to bring the advert to life.

In addition, Panasonic are pleased to announce its sponsorship of the movies on the Sky 3D channel, which launched on October 1st, extending their existing sponsorship of Sky Movies.

Commenting on the new advertising campaign and Sky Movies sponsorship, Andrew Denham, Marketing Director, said: ''Panasonic’s significant media investment both above and below the line will clearly position Panasonic as the number one brand for 3D as the home market for 3D becomes established. Working with our key retailers, we have designed an integrated 360 degree campaign to drive awareness and footfall into stores in the critical run up to Christmas period.''

VIERA 3D TVs and Full HD 3D Blu-ray player
Panasonic recently launched its new VIERA VT20 3D Plasma TVs with 42 and 46-inch screen sizes, as well as its 42-inch GT20 3D Plasma TV and DMP-BDT300 Full HD 3D Blu-ray player.

Plasma technology simply offers so many important advantages for 3D, like cross-talk reduction, crisp and clear high-quality moving pictures, and improved picture quality, even when viewing 2D content. The new range of Full HD 3D capable VIERA Plasma HDTVs and the fully-featured DMP-BDT300 and DMP-BDT100 3D Blu-ray Disc players now bring a new era of immersive visual entertainment into consumers’ homes by creating a 3D experience that easily rivals the best that can be seen in cinemas.