10 O registration fetches £92,920 at DVLA auction

The final day of DVLA Personalised Registrations’ autumn auction got off to the best possible start when the registration 10 O sold for a staggering £92,920.

As the winning bid was made by phone during at a tense and packed auction room here at Rudding Park, near Harrogate, mystery surrounds the successful bidder.

10 O is the latest in the O-series released by DVLA Personalised Registrations in January 2009 to mark its 20th anniversary. Since then, more than £1.62 million has been generated from the series alone.

While DVLA staff celebrated the sale of 10 O, the precise £92,919.69 – a sum which comprises the £73,500 hammer price plus VAT, buyers premium and assignment fee - falls well short of the incredible £210,000 paid for 1 O in January 2009.

In total, the sale of personalised registrations by the DVLA has raised a colossal £1.6 billion. All money raised goes to the Treasury.

Damian Lawson, DVLA Personalised Registrations’ Marketing Manager, said: “10 O is a fine registration. We had high hopes for it, and thankfully it has delivered for the Agency.”