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Festive joy - the BMW Lifestyle Collection

11th October 2010 Print
BMW Classic Ladies Watch

There are gift ideas perfect for adults and children alike – from Snow Racer sleds to USB sticks, watches and back packs in the BMW Lifestyle Collection. The extensive BMW Lifestyle Collection includes gift ideas for both young and old, and is available at selected BMW dealerships and online at bmw-shop.com.

Hot on the slopes: the BMW Snow Racer.
Every child who finds this speedster under their Christmas tree will hope that winter never comes to an end. The BMW Snow Racer, with its smooth, replaceable metal runners, is pure winter joy. The sporty sled isn’t just quick off the mark and a stunner on the slopes – it also offers safe fun in the snow. Its precise steering mechanism with suspension soaks up small bumps as you go and the non-slip wheel, which has a limited steering lock, prevents overly risky manoeuvres. An ergonomic seat and broad runners where kids can place their feet ensure a stable sitting position. And the horn on the steering wheel means that you can warn Sunday strollers to get out of the way.

The BMW Snow Racer is a combination of fun, safety, and high-quality materials (made of cold- and UV-resistant plastic) it has been safety-approved by TÜV Rheinland. The silver Bobby Bob in BMW Motorsport design is suitable for children from four to ten years old.

A bag that’s full of joy: the BMW JOY Rucksack.
Santa Claus would be well advised to upgrade to a BMW JOY rucksack for Christmas. The specially ventilated, thickly padded back of the BMW JOY rucksack makes it exceptionally comfortable to wear. The BMW Joy back pack boasts different sized compartments lined with fleece providing room for documents, drinks, computer equipment, and other travelling items. With premium black colouring, decorated with Joy lettering, and also coming with a bag tag and BMW badge, its exterior is as much fun as its interior.

Time to celebrate: the BMW Classic ladies’ watch.
The BMW Classic ladies’ watch shimmers in its classical look. Its elegant black dial, with three white hands and date display, is enclosed in a 30 mm stainless steel casing that is water resistant up to 10 atm. The fastener and clasp are made of the same fine metal and, offset against a black leather strap, a classic look is emphasized. A discrete BMW logo on the dial, and the laser-engraved BMW logo on the back of the precision Swiss Quartz mechanism, complete this decorative piece. The watch is supplied in a high-quality leather case.

Motorsport for the little ones: the BMW M3 GT2 in toy form.
Surely Santa Clause would rather trade in his team of reindeers for the children’s convertible version of the BMW M3 GT2, and then hand out his presents in style. This kid’s racer is a perfect replica of the legendary BMW racing car – even subtle details like the M logo on the doors and the sponsor’s branding beneath the radiator grill have been reproduced. Little racing car drivers can sit comfortably on their BMW M3 GT2’s adjustable seat.

The BMW M3 GT2 is available for racing drivers from three to five years old – in two versions. There’s a motorised version with a maximum speed of 2.5 m/h, forward and reverse gears, and a 1.5-hour driving time before being recharged. With the pedal version, the diminutive drivers determine the speed and rest periods for themselves.

The key to data storage: the BMW USB stick
Would you like a BMW for Christmas? Wouldn’t it be nice to find a little package containing a BMW key beneath your Christmas tree? The BMW USB stick looks like a genuine vehicle key but, in reality, it’s an original data-storage device for when you’re on the go.
The BMW USB stick boasts exceptional design, functionality, and unique details: a gentle click on the trunk-button slides out the well-protected USB plug, making the stick ready for storing up to 8GB of data.

At the risk of mistaking it for your vehicle key, you should nevertheless take the BMW USB stick with you in your car – especially when it’s loaded with your music along with other documents and photos. The stick fits perfectly into the BMW USB audio port or the USB port of other modern navigation systems. Simply plug it in, turn on your audio system, and enjoy your own personal music mix while you drive.

Facts and figures:BMW Snow Racer
Weight: 6 kg Max. load: 50 kg
Price: £69.95

Facts and figures:The BMW JOY Rucksack
Price: £59.95

Facts and figures:BMW Classic ladies’ watch
Material: stainless steel, leather
Price: £109

Facts and figures:BMW USB stick
Stores up to 8GK of memory
Price: £30

Facts and figures:
Motorized version
Weight: 12.5 kg
Price: £379
Pedal version
Weight: 8 kg
Price: £249

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BMW Classic Ladies Watch BMW M3 GT2 Electric Kid's Car BMW JOY Rucksack BMW Snow Racer BMW USB Stick