Balloonacy is back!
Orange has announced the return of the award winning online game Balloonacy, the world’s first internet balloon race. Building on the success of the last Balloonacy campaign in which over 40,000 ‘pilots’ flew balloons across a racecourse of over 1,500 selected websites racking up a total of 63 million online miles, the latest campaign is set to be bigger and better and most importantly, an even richer digital experience.
As before, ‘pilots’ all begin from the same starting point - the Balloon Race home page — then in an unique digital experience, race their balloons across the best sites on the net including Universal Music, Facebook UK, The Sun and NME, in an attempt to be the first to reach the edge of the internet. Participants can once again choose their own Orange animal balloon, with the opportunity to name their balloon and add a personal message to encourage friends to give them a boost.
Balloonacy is set to push social media to its limits. Not only can players ‘wave’ to each other, they can also boost each others’ balloons, use tools built specifically for Facebook and Twitter so players can find friends and follow each other, chat, share their success, boast about their progress towards the end of the internet and even announce performance badges achieved.
And there are of course amazing prizes to be won. The fastest overall balloon will win a super deluxe, eleven-night, five star trip to Kenya, including an unforgettable hot air balloon ride over the Masai Mara. Other prizes include a weeks holiday for two in Egypt and free cinema tickets for a year.
Spencer McHugh, Director of Brand at Everything Everywhere, the company that runs Orange commented, “At Orange, we’re committed to innovating in the digital space, by finding new and exciting ways to surprise consumers through engaging, stand out campaigns. We hope Balloonacy continues the award winning success seen in 2008 and sets a new standard for digital campaigns.”
The Orange Balloon Race, created by Poke, will run from 8th November to 17th November. For information and to register, please go to orange.co.uk/playballoonacy Happy racing!
