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Panasonic brings 3D Hollywood home

2nd November 2010 Print

The critical and commercial 3D phenomenon AVATAR, which broke all-time box-office records after its theatrical release in December 2009, is now available in the home on 3D BD, exclusively bundled with Panasonic Full HD 3D products. Through a partnership between Panasonic and Twentieth Century Fox Home Entertainment, consumers will be able to enjoy the immersive world of Pandora in high-definition 3D in their living rooms, when they purchase a new Full HD 3D VIERA TV, 3D BD Player, or 3D Home Theater system (bundling packages may vary by country).

Panasonic, in partnership with Twentieth Century Fox Home Entertainment, has authored and produced the 3D BD version at its state-of-the-art Advanced Authoring Centre, Panasonic Hollywood Laboratory (PHL) in Universal City, California. PHL is playing a crucial role in the development of high quality 3D content for the home - in February 2010 it became the first facility worldwide to be capable of authoring 3D Blu-ray discs. The Blu-ray 3D™ Advanced Authoring Center is equipped with the latest 3D technological innovations, based on standards developed by the Blu-ray Disc Association.

Throughout 2010, Panasonic has showcased its unique ability to offer a fully integrated end-to-end product suite for the 3D world, providing the highest quality platform for consumers to record, store and watch high quality content such as AVATAR in Full HD 3D. Its product portfolio ranges from Full HD 3D VIERA Televisions, such as the VT20 and GT20 series; 3D Home AV products including the DMP-BDT300 Full HD 3D Blu-ray player; and the HDC-SDT750, the world’s first AVCHD 3D consumer camcorder.

The Oscar and Golden Globe winning epic is the highest grossing film and top-selling Blu-ray disc of all time. Director James Cameron takes audiences to a spectacular world beyond imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads a heroic battle to save a civilization. AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the epic nature of the story.

Laurent Abadie, CEO and Chairman, Panasonic Europe: “Through our exclusive bundling deal with Twentieth Century Fox Home Entertainment to offer AVATAR on 3D Blu-ray disc - included with a selection of our 3D technology - we are bringing this iconic cinematographic experience to consumers across Europe, so they can enjoy the excitement and beauty of Pandora in 3D from the comfort of their own homes. Panasonic provides the most immersive 3D experience, from the authoring of exceptional 3D content to providing the best technology to view it on, with our 3D Blu-ray players and 3D VIERA TVs. AVATAR is the ideal film to demonstrate our end-to-end 3D capabilities.”

James Mercs, Managing Director at Panasonic Hollywood Laboratory: “We were proud to work with Twentieth Century Fox Home Entertainment and use our authoring centre to deliver AVATAR in 2D and we’re even more proud to meet the high expectations on picture quality from Fox and AVATAR’s creators, to deliver it to consumers in 3D. When AVATAR was first released it pushed the boundaries of cinematographic detail and colour. However, by delivering it in 3D on Blu-ray disc, it is guaranteed to be a driver for 3D entertainment in the living room.”