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Alex Gerrard’s new line launches exclusively at Selfridges

22nd November 2010 Print
Alex Gerrard

Luxury female fashion brand and celebrity favourite, Forever Unique, celebrated its launch into Selfridges with an exclusive appearance from premier league fashion sensation, Alex Gerrard, at Selfridges Trafford Centre last night.

Following the huge success of Alex Gerrard’s first fashion line, Forever Unique by Alex Gerrard, Selfridges Exchange Square, Trafford Centre and Birmingham is now stocking four of the best-selling styles from her critically acclaimed fashion range. A further five styles from Forever Unique’s signature partywear collection are launching to make up a nine-piece range.
 
Forever Unique presents a powerful collection infusing textiles, ruffles, sequins and bold silhouettes. Glamorous golds and intricate metallic embellishments contrast with dramatic multicolours and leopard prints offering a variety of ultimate party dresses for the festive season.
 
Forever Unique at Selfridges, which has been available in stores from Saturday 13th November, ranges in price from £110 - £245 for glitzy designer-style dresses.
 
Alex Gerrard commented: “Forever Unique is a stunning label known for it’s sexy and bold dresses. The garments are beautifully embellished with unique detailing so you’re getting an exquisite designer quality dress without the celebrity price tag.”
 

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Alex Gerrard