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New Proton dealer offers customers in Lincoln a better deal

26th November 2010 Print

As motorists continue to watch their pennies, affordable car manufacturer Proton has announced its new partnering with a dealership in Lincoln.  The Shakespeare Street Garage has become the Proton main dealer for the area, whilst retaining its other brands which include Perodua and MicroCar.

A family owned business established in 1983, the Shakespeare Street Garage today employs 14 people, and prides itself on putting the needs of its customers at the top of its priorities.  The Garage provides motorists a comprehensive range of services from new and used car sales to MOTs, servicing and body repairs.

Stocking a wide selection of new and used motors with demonstrators available for test drives, the Shakespeare Street Garage offers customers an ideal platform to view Proton’s range of cars which include the fun and spacious 5-door Savvy city car, the sporty Lotus inspired 3-door Satria Neo and new Satria Neo Sport, 5-door GEN-2 family hatchback and the 4-door GEN-2 saloon and LPG dual fuel GEN-2 ecoLogic range.  Starting from £7,995 OTR, the Shakespeare Street Garage will offer customers a whole host of deals on a new Proton.

Tony Richardson, a Director at the Shakespeare Street Garage, commented:  “We are delighted to have become Proton’s main dealer for Lincoln.  Thanks to their Lotus inspired design, Proton’s cars are very stylish, fun to drive and have fantastic handling – it’s also a brand that offers motorists great value for money, coupled with the reassurance of delivering reliability – especially with the three year warranty available.  Above all they have an exceptional build quality with high levels of standard equipment.

“There really is something for everyone in the range – many of our green thinking customers in the area will be impressed by the LPG dual fuel GEN-2 ecoLogic, whilst those looking for a run around car will enjoy the Savvy.  We’re hoping to also attract some of our younger customers with the sporty looking Satria Neo which offers great style, performance and road holding but without the expensive insurance of a sports car.”

Commenting on the new partnership, Simon Park, General Manager of Sales & Marketing for Proton Cars (UK) Ltd, said:  “We are pleased to welcome the Shakespeare Street Garage to our expanding network and offer customers more choice in the area.  With a growing demand for more cost-effective motors, Proton makes for a sensible choice of car.” 

To find out more about any of these offers or arrange a test drive, contact Shakespeare Street Garage on 01522 523158 or visit

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