Virgin Media PushLife music app
Virgin Media has launched a new dedicated music app available for the first time in the UK. The PushLife app will work alongside the Virgin Media Music store which launched earlier this year as part of the company’s wider mobile entertainment strategy.
Available free to download from the Virgin Media Mobile Portal and coming soon to Android MarketPlace and BlackBerry App world, PushLife is the perfect partner for mobile music lovers who want to manage their favourite tunes from their PC to their handset. The app enables users to sync their iTunes and other music libraries from their PC to their mobile, and manage their playlists directly from their phone, with the ability to effortlessly sync back to the PC library. The app also allows customers to share what they’re listening to through social networks such as Twitter and Facebook, making enjoying music a shared experience.
The PushLife app will also intuitively recommend songs based on existing tracks in the user’s library as well as pull together a whole host of extras such as artist bios and images. With over a million tracks to choose from Virgin Media Music Store customers can buy individual tracks directly through PushLife and if they’ve already subscribed to a music bundle via the store it will simply calculate how many downloadable tracks users have left so users can make the most of their service.
Jonathan Kini, director of mobile at Virgin Media said: “We’re thrilled to be the first to bring the PushLife application to our customers. We’ve integrated the app with our existing mobile music store to make it simpler for customers to get the most out of the service and access music through their mobiles wherever they are. Now customers will have complete control over their music, and a great range of handsets to choose from enabling them to enjoy their music collections wherever they are.”
Ray Reddy, Founder and CEO of PushLife: “We’re delighted to be working with a digital media innovator like Virgin Media. It’s the perfect partner to launch PushLife into the UK market as it continues to expand its offerings within the mobile entertainment space. We've created an app that delivers an amazing integrated media experience on BlackBerry and Android smartphones that Virgin Media customers are sure to enjoy.”
For more information on the Virgin Media Music Store, visit m.virginmedia.com on your mobile and go to pushlife.com for more information on downloading the PushLife application.