Lord Sugar urges apprentices to ‘think’

With the dust yet to settle on the announcement of Stella English as this year’s winner of Lord Sugar’s Apprentice, the UK’s largest network of regional job boards revealed that, through 12 weeks of boardroom rants, ‘think’ was Lord Sugar’s favourite word.

MyJobGroup.co.uk, which operates a network of over 300 regional job boards, has analysed every word spoken by the business supremo in the infamous boardroom throughout his 12-week search for the ideal candidate, publishing weekly word clouds via its dedicated site - myjobgroup.co.uk/apprentice

A word cloud including all his utterances has now been published on the site, alongside the boardroom dialogue of winning candidate, 30 year-old Stella English, showing that to impress one of the UK’s toughest bosses, clients really need to use their brains.

Members of the public had also been invited to tweet their predictions as to what Lord Sugar’s most frequently used word would be for the entire series, using the hashtag #lordsugarMJG, with Paul Martin winning a replica ‘Sir Alan’ boardroom chair for successfully guessing ‘think’.

Mark Riley, Marketing Manager of MyJobGroup.co.uk, said: “We’re sure employers and employees across the UK have been glued to the TV, finding out what makes one of the country’s most successful businessmen tick.

“We also hope our Twitter competition has made it easier for would-be Lord Sugars to model themselves on the business supremo, or candidates to impress even the most demanding of employers.

“It’s clear from the results of our word cloud that would-be apprentices need to use their brains to impress bosses, with ‘think’ being Lord Sugar’s most favourite word.

“Congratulations go to Stella English for winning what must be one of the most gruelling interview processes around and congratulations also to the winner of our competition, Paul Martin, who correctly guessed that Lord Sugar’s most commonly used word in the boardroom would be ‘think’.”

Lord Sugar’s favourite words for this series of BBC’s Apprentice were:

Think (99 utterances)
Got (88 utterances)
Back (88 utterances)
Go (80 utterances)
Going (79 utterances)

For more information visit: myjobgroup.co.uk/apprentice