Introducing MORE TH>N freeman

UK insurer, MORE TH>N, is set to unveil a new advertising campaign on New Year's Day, airing first on ITV, Channel 4, FIVE and ESPN, with more channels showing the adverts in the coming days.

Playing on the reassurance, trust and integrity associated with the brand, the adverts feature a seemingly omniscient but heart-warming character, MORE TH>N freeman, played by US based comedic impressionist, Josh Robert Thompson.

Each advert starts with an observational anecdote as the viewer is taken through an intriguing and quirky description of one of MORE TH>N's products.  Avoiding the brash style typical of insurance advertising, each film ends on a shot of MORE TH>N freeman delivering his motto: "I'm MORE TH>N freeman, thank you for listening".

Launching on January 1st, MORE TH>N freeman will come alive in a multi-media campaign which kicks off with 60 and 30 second television and radio advertisements as well as a whole host of digital and social-media activity.

Ahead of the launch, MORE TH>N Marketing Director, Pete Markey, said; "The new campaign is about strengthening the MORE TH>N brand for the future. We're ten years old now, so we wanted to do something to break the mould and help us take a step forward. We're really excited about the new campaign, and hope that these new adverts will help build an even stronger base for the next decade."