Rihanna to launch own perfume brand
Rihanna is set to launch her own perfume brand with Parlux Fragrances Inc this month.
Branded 'Reb’L Fleur' meaning Rebel Flower, Rihanna says: "I believe a woman should dare to be different - willing to live her life for herself and not for other people. This fragrance is about my passion for individuality - being expressive and empowering, yes, but also emotional and intriguing. I promise you Reb’L Fleur will not be easily forgotten."
