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Rihanna to launch own perfume brand

13th January 2011 Print

Rihanna is set to launch her own perfume brand with Parlux Fragrances Inc this month.
Branded 'Reb’L Fleur' meaning Rebel Flower, Rihanna says: "I believe a woman should dare to be different - willing to live her life for herself and not for other people. This fragrance is about my passion for individuality - being expressive and empowering, yes, but also emotional and intriguing. I promise you Reb’L Fleur will not be easily forgotten."

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