Yorkshire Building Society launches fixed rate ISA at 3.5%

Yorkshire Building Society has launched a market leading product - a Fixed rate ISA at 3.5 per cent gross/AER until 30/04/2011 offering customers an exceptional new rate and investment for their savings.

The new product will be available through all Yorkshire Building Society branches across the UK.

Commenting on the bond Yorkshire's Savings Product Manager Lynne Pepper said; "At this time of year many savers are focusing on ISA's as it is one way of getting a first-rate return for your money and with this best buy product we are confident that our members will be quick to take advantage and open an account."

"We recognise that many savers feel discouraged by the current market but we believe that this competitive rate will give new and existing customers an excellent return on their investment.  Boosting customer confidence we are also asking for an opening balance of just £100 which will help savers who have limited funds to invest."

"As a fixed product, it is also an option worth considering when transferring in previous year's ISAs.  Essentially this means customers can move their ISA and not have to worry about what the rate is for just over two years no-matter what happens with variable rates."

A monthly interest option of 3.45 per cent is also available for those who rely on their savings for income.

For more information or to open an account, visit ybs.co.uk.