EMR launches attention-grabbing new livery on latest Volvo Fleet

Global leader in metal recycling EMR has launched its high profile, attention grabbing new livery on the company’s twenty-two new Volvo trucks, which were supplied by Thomas Hardie Commercials at Trafford Park, Manchester.

The new livery, which depicts the blue EMR logo in bold lower case letters on the Volvo FH’s cab doors and front panel below the windscreen, reflects the company’s move towards a more modern corporate identity and makes maximum use of the advertising space on its 300-plus vehicle fleet.

In keeping with this, and for the first time, the cabs of the new trucks are white and the modern typeface of the logo is set off by a green ellipse.

“The move away from the long standing blue livery has been well received,” says EMR’s Transport Manager Craig Fisher.

Although the bulk of the order for new Volvos sees fourteen Globetrotter-cabbed FH-460s entering service with EMR, there are also seven FM 8x4s equipped with Edbro Hookloader bodies and one FL 4x2 skiploader joining the fleet at depots around the UK – including Bellshill, Sharpness and Tilbury.

Also, for the first time in the EMR fleet, which contains over eighty Volvos, the FMs feature the payload friendly D11C litre engine rated at 370 HP.

Chosen, says Craig Fisher, “for its reputation for reliability, fuel economy and low weight, the 11-litre develops 1750 Nm of torque between 950 and 1400 rpm. This wide spread of torque contributes to its excellent driveability.”

In another first for EMR, all of the company’s new FHs and FMs are equipped with Volvo’s I-Shift automated gearbox featuring the ‘Eco-Roll’ function - thus ensuring they are optimised for fuel efficiency.

The tag-axle 6x2 tractor units feature air-operated Jost fifth-wheels and the tipping trailers also have air operated tailgates to aid driver and operator safety at work.

All the trucks will be maintained by the Volvo Dealer Network on two-year ‘Blue’ Preventive Maintenance contracts.