RSS Feed

Related Articles

Related Categories

Confused.com launches ‘Chain Reaction' advert

15th February 2011 Print

Confused.com is set to unveil its latest advertisement featuring animated logo Cara singing the classic hit ‘Chain Reaction', originally penned by the Bee Gees and made famous by Diana Ross.

The sixty second advert will first air on 15 February during coverage of the Brit Awards, this year hosted by James Corden.

Following the success of Cara's first ‘single', Somebody to Love, Chain Reaction, is once again voiced by West End star Louise Dearman.  Animated and produced by Hornet, with musical arrangement from Spekulation entertainment, the advert will feature living logo Cara singing the catchy anthem before being joined by a backing group of animated singers and dancers.

Mike Hoban, marketing director at Confused.com, said: "Confused.com was the first site to offer price comparison. Our latest advert reminds customers of Confused.com's leadership position in a fun and entertaining way.  With 20 million users, up two million since our first advert, Confused.com is once again demonstrating it is the people's choice for comparison sites and we are really proud of this."