Standard Life makes ISA investment easy

Standard Life has launched a new online Stocks and Shares ISA, available via standardlife.co.uk, aimed at simplifying investment options for people who want to manage their ISA investments online but aren't sure what funds to choose.

The new online Stocks and Shares ISA offers access to the full fund range but importantly people can now also access the MyFolio range of risk based portfolios. These offer people a simple choice of active investment strategies designed to maximise potential returns across five risk levels.

Mark Till, Director, Standard Life commented: "Our customer research indicates that while many people understand the tax efficiencies of stocks and shares ISAs and want to manage their investment online, they can often feel overwhelmed by the choice of investment funds on offer.

"Our new Stocks and Shares ISA provides customers with a simple and supportive online application process, but crucially it also offers access to ready-made investment strategies.

"People can assess the level of risk they are comfortable with and match themselves to the appropriate investment strategy knowing the hard work will be done for them by our investment team."

"The MyFolio fund range will also appeal to people who are looking to broaden their investments beyond Cash ISAs. The new, simplified risk based choices will give them the confidence to start investing in stocks and shares ISAs ahead of the tax deadline on 5th April."

Standard Life's Stocks and Shares ISA can be started with a regular payment of £50 a month or a single payment of £500. Additionally, customers can choose to consolidate existing ISA investments within their chosen strategies and keep track of their investments online via Standard Life's FundZone.