Discover the best of beach culture with Beachtomato.com
Launched by Black Tomato the award-winning and industry leading luxury travel company, Beach Tomato (beachtomato.com) will be dedicated to the best of beach culture.
Set within the luxury market that Black Tomato already resides, Beach Tomato is the first dedicated destination for all things beach offering an editorial based website featuring fashion, beauty and travel.
Combining the best in editorial content with innovative technology and captivating imagery: Beach Tomato offers authority to its visitors and encompasses relevant and up to the minute information. Featuring a series of leading professionals contributing their expertise in their respective disciplines, the content on the site will be informative, engaging and original. The quality of editorial across the site will sit under these categories for ease of navigation and ensuring the consumers interacts and is encouraged to engage in every process during their visit.
Conceived by founder of award-winning hip travel company Black Tomato, Tom Marchant, was holidaying on a remote, idyllic beach in Bahia with Fashion Editor Kirsty Hathaway (GQ, Vogue and Company) when it hit him that despite its place at the heart of so many holidays, there wasn't a brand that was the authority on beach culture, showcasing not only where to go but also the essentials that accompany the perfect beach trip such as what to wear, what to read and what to listen to. Taking this idea forward over discussions on the beach, Kirsty realised that there was not only an opportunity to develop the fashion proposition further but also to add key lifestyle elements to an online beach culture brand such as beauty recommendations and essential accessories.
Tom Marchant, Co-Founder, Black Tomato and Beach Tomato comments, "I found it ironic that whilst beaches play such a key part in all our holiday plans, there wasn't a go to site or brand that could advise and inspire on the best of beach culture from not only where to go but importantly what you should be taking with you. We created Beach Tomato to be that friendly voice which not only suggests the perfect piece of sand for you, but also on a daily basis engages with fresh and informative content on all things beach."
Kirsty Hathaway, Fashion and Beauty Director, Beach Tomato comments, "What to wear to the beach is a question everyone stresses about each year and it isn't always easy to find the answer. Whilst there are some amazing beach brands out there, from the classics, to some exciting up and coming designers, there isn't a site that pulls them all together and importantly adds advice and insight on how and when to wear the inspirational garments. The same applies to the world of beauty. For both fashion and beauty, Beach Tomato aims to be the refreshing voice that not only digs out wonderful products but brings insightful and refreshing advice from its fashion and beauty team and leading contributors from around the world."
Launched in March 2011, and born out of a beach in Brazil, Beach Tomato was to become the brand dedicated to the best of beach culture. A lifestyle site that advises not only on where to go, but what to do, wear, use, read and listen to. In short, it uncovers the best of the beach.
For more information visit: beachtomato.com
