Subaru launches ‘Pro -R’ accessory and enhancement range
International Motors, the official UK importer for Subaru and Isuzu vehicles looks set to shake up the aftermarket with an exciting new approach and dynamic new product accessory range; ‘Pro-R’.
The Coleshill-based concern has spent the last 18 months consulting with the automotive industry’s leading component and accessory manufacturers to create a simply stunning range of enhancements and upgrades for its own range of vehicles, to be made available exclusively through its franchised dealer network.
The new ‘Pro R’ range shifts IM’s parts supply focus into the sphere of performance tuning. The launch portfolio includes several exciting new lines for Subaru, which have been created as bespoke designs, solely for IM. These include a superb ‘big’ brake upgrade by WRC stalwarts Alcon, a range of Stainless Steel performance exhausts and a sublime range of aluminium interior enhancements from Richbrook, to name but three.
Commenting on the launch of the new ranges, Darren James, Director of Parts and Logistics for IM said ‘We are delighted to be able to bring this exciting to range of parts and accessories to market through our franchised dealer network. These lines will not be available anywhere else. Every single component has been extensively tested and researched, before being approved, allowing discerning owners to upgrade their vehicles with confidence without infringing the manufacturer’s warranty. We have commissioned the very best manufacturers in Europe to create these lines for us, and I’m pleased to announce that many of these new Pro-R lines have been hand-fabricated by British craftsmen. Our end-users no longer have to make the distinction between aftermarket enhancement or dealer support. This new range offers the best of both worlds and will open the doors to enthusiasts that want the umbrella of our extensive support network, allied to the ability to personalise and improve their vehicle.’
The Pro-R range will roll out to selected dealers from May 2011. More details of individual products will be released soon.
Fore more details on the Pro-R range, visit pro-r.co.uk.
