Designs on Peacocks

Peacocks, the UK’s hottest value fashion retailer is bringing the catwalk to the high street, announcing the launch of its new premium brand, Peacocks by Design.
 
Peacocks by Design is a celebration of designer style, offering customers on a budget access to the season’s hottest catwalk looks inspired by the world’s most sought after designers. The new brand will launch on April 7th 2011, in selected stores and on peacocks.co.uk. All fashion will be available in sizes eight to 18.
 
Peacocks by Design’s debut collection is a celebration of the iconic summer dress - from the fifties prom to the seventies maxi – the range boasts strong retro prints and classic silhouettes offering statement looks for between £35 and £40.
 
Peacocks’ famed design collaborations with Pearl and Daisy Lowe will be included within Peacocks by Design, alongside bespoke labels including Rise and EC1.
 
Antonella Bettley, Peacocks’ Head Womenswear Buyer said: “There is no need to pay the earth for fabulous design. We created Peacocks by Design to bridge the gap between designer and high street, and have relished in producing a truly desirable collection.”
 
Pictured: Peacocks by Design dresses £35 to £40, exclusive to Peacocks