Significant developments at American Racing

American Racing Equipment Inc has recently announced its acquisition of Weld Wheel Industries Inc, a market leader in forged wheel technologies and a familiar name in both the street rodding and drag racing arenas. Weld is highly regarded for its expertise in the manufacture of high-performance forgings. This technology results in wheels that are significantly lighter and stronger than equivalent cast versions.

The family of brands under the ARE banner now includes Motegi Racing, Boyd Coddington, TIS, Dropstars, RO_JA and Weld, the latest acquisition providing further depth to ARE’s already impressive range of products for both road and track. All wheels are available in the UK through ARE’s appointed distributor, USAutomotive Ltd.

Further ARE news includes a joint venture with JR Motorsports® of North Carolina, to design, develop and market a Dale Earnhardt Jr.® line of upscale, aftermarket performance automotive wheels. Scheduled for release in early 2007, the new range will feature performance wheels for trucks, sport utility vehicles, late-model muscle cars and performance passenger cars.

“This new wheel line will be cool,” says Dale Earnhardt Jr., “and we’ll be following up the initial product release with some three-piece designs, as well as some billet offerings that I’m sure will appeal to the hot rod guys.”

Finally, eagle-eyed observers may have noticed a change in the company identity, with the familiar ARE script being replaced by a bold, new AMERICAN RACING logo.