Calibre Wheels - Could your car be the star of their new ads?

Calibre Wheels has quickly established itself in the market place as the ‘go-to’ brand for retro, niche and high-fashion wheels. The UK-based manufacturer is now looking to create its latest advertising and brochure campaign – and is looking for suitable cars to star in it. With a shoot planned for Summer of this year, Calibre are now calling out to enthusiasts, clubs and collectors to put forward pictures of their rides to the automotive talent scouts at their Kent HQ.

The chosen owners will get the full VIP treatment for the day, as their car is shot by one of the industry’s leading photographers, with all images being made available for them to use after the shoot.

Upon launching the initiative, Calibre’s Marketing Manager, James Gray said, ‘We’re looking for a wide mix of machinery here. And it’s probably the more subtly executed cars that we really want. We need a good range of both Retro and Nu-Wave metal – and it really is more about getting the ‘right’ car rather than conforming to some pre-described look. Anything goes!’

Nor do cars have to already be on Calibre Wheels either – as James went on to explain. ‘Obviously, we will look to favour people who have already had the epically good taste to fit a set of our wheels, but if they haven’t done that yet, we will naturally be sorting a suitable set of wheels and tyres for them to roll on for the shoot. They can even have them at our cost when we’ve finished!’

So there you have it. If you have the perfect retro, new, classic or modified ride – and fancy seeing your car as part of a multi-thousand pound ad campaign – and catching a behind the scenes look at a pro-shoot, then click to facebook.com/calibrewheels to enter your car today!

For more details of the Calibre range, or Alcar’s extensive portfolio of wheel designs, visit calibrewheels.co.uk.