British Gas Sponsors Home Move Box
British Gas has become a lead sponsor of the Home Move Box direct marketing initiative in a twelve-month deal that will see Britain's leading energy supplier provide home movers with a series of energy and home services offers and incentives. The agreement with Home Move Box follows recent announcements from British Gas of other customer-centric partnerships, including Sainsbury's Energy and Nectar.
The Home Move Box is a free box of essential household items and special offers, hand delivered to home movers on moving day. With the Home Move Box being provided to over 20,000 homes a month, it provides an opportunity for British Gas to help customers look after their homes right from the day they move in.
Will Orr, Director of Communication and Brand Marketing at British Gas, says: "With so much to think about when you move house, we wanted to provide people with services and offers that mean their energy needs are sorted from day one."
The Home Move Box has been re-designed to incorporate the British Gas branding. The discounts and incentives being offered include:
25% off a new front door lock
Up to 3,000 nectar points when customers sign up with British Gas energy and HomeCare 100TM
Free electricity monitor with the EnergySmart service designed to help consumers monitor their own consumption and take control with accurate monthly billing
Homecare 100TM- boiler repair and maintenance and annual service by an expert engineer to ensure its running safely
£150 saving on a new energy efficient boiler
Free insulation for energy customers
Home Electrical Care for customers who sign up to electricity with British Gas for only £2.99 a month
Charles Wasdell, Home Move Box Director, says: "We are delighted to have British Gas on board, and it's12 month commitment to us is testament to what we are achieving as a company. The Home Move Box currently offers brands a direct way into over 20,000 households a month, at a time when choosing new utility suppliers and making new purchases for the home is a necessity."
The Home Move Boxes are distributed daily via the company's partnership with UK-wide estate and letting agents. Agents inform Home Move Box of their client's move date and address, and a Home Move Box is delivered directly to the home mover on the first day in their new home. The service is offered completely free to both agents and their clients.
Home Move Box is the only proven source of 100% accurate home mover data, compared to other home mover data suppliers.