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"Happy Days" to make small screen return

5th October 2005 Print
Designed for Happy Days - The new Citroen C3 "Sunday, Monday, Happy Days" - The Fonz is back! In fact, many of the stars of 70s television smash hit "Happy Days" will be making a welcome return to the small screen next week in the latest entertaining advert from Citroën.

Arthur ‘Fonzie’ Fonzarelli, Mr and Mrs Cunningham, Joanie, Potsie, Ralph and Al’s Diner will once again bring a smile to millions of viewers thanks to a fusion of advanced post-production techniques and modern footage, all to promote a car that really is "designed for happy days" - the new C3 supermini range.

The new 30-second ad, which was created in the UK, features the heads of cast members, taken from original footage from the series, digitally transplanted onto the bodies of modern actors. Various scenes, shot at locations similar to those in the show, including Al’s diner and a drive-in movie, are then played out on screen.

Renowned for creating memorable car commercials, including most recently the award-winning C4 dancing robot ad, Citroën now adds ‘The Fonz’ to the list of celebrities who have promoted the marque, a list which also includes Claudia Schiffer, Grace Jones and Ryan Giggs.

The fun, new Citroën C3 range goes on sale in the UK this October, while the "Happy Days" ad is scheduled to make its debut on British television on Monday 10th October at 7.15pm on ITV1.

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Designed for Happy Days - The new Citroen C3