Motorpoint support for RoadSafe

Motorpoint, the car supermarket group, has become the first retail motor group in the UK to become a supporter of RoadSafe, the road safety partnership of leading companies in the motor and transport industries.

Motorpoint will work closely with RoadSafe to promote and extend the RoadSafe objectives and road safety messages to the 30,000 customers that buy cars and vans from the four Motorpoint locations throughout the UK. The group will develop campaigns, for instance, to explain and improve the awareness of the importance of active safety systems in vehicles and their ability to prevent road accidents. Other campaigns will be developed with the help of RoadSafe and will be announced over the next few months.

Motorpoint is in the unique position to be able to promote safety messages to 30,000 drivers at the point of purchase and specifically when customers collect their cars from one of the four locations in Derby, Burnley, Glasgow and Newport, South Wales.

“We are delighted to welcome Motorpoint as a RoadSafe supporter” said RoadSafe director Adrian Walsh. “This is a significant development for us and provides an important opportunity to be working, for the first time, with a retail operation to promote road safety messages at the point of sale directly to drivers.”

Motorpoint managing director David Shelton said “We recognise and accept that we do have a responsibility in terms of road safety and working with RoadSafe, we believe, represents a major step forward on behalf of the retail trade to promote safer driving.”