Citroen chooses Experian for vehicle provenance
Experian, the global information solutions company, has been chosen by Citroen UK as the preferred supplier of vehicle provenance services.Following a thorough review of other service providers on the market, Experian came out as the number one choice to support Citroen’s Approved Used Car Programme and help strengthen its brand reputation.
Citroen sells over 60,000 used cars a year, making it one of the UK’s top ten selling marques. Experian’s Car Data Check and Vehicle Mileage Check will now be positioned to over 200 Citroen dealerships across the UK as the preferred services to help ensure their Approved used cars have no hidden secrets.
Michael Brown, Head of Vehicle Remarketing at Citroen, said: “Citroen is a trusted and popular brand amongst the used car buying public in the UK. We want to minimise any concerns that car buyers normally associate with buying a used car and assure them that by choosing an Approved used Citroen, they will be acquiring a vehicle with full provenance and no hidden secrets.
“In order to keep our promise to our customers, we need a supplier of provenance services that we can trust, so we carried out a review and found that Experian offered a comprehensive service that carried the most value for money. Experian is now helping us to ensure we can offer our customers a risk-free used Citroen.”
Kirk Fletcher, Managing Director of Experian’s Automotive division, said: “Experian already supports most of the approved used car programmes in the UK, helping manufacturers protect their brand reputation. Citroen is one of the most popular marques in the UK, so the decision to work with Experian is a testimony to the quality of the services we can offer. We are delighted to be awarded preferred supplier status by Citroen and look forward to developing our relationship with Citroen further.”