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Atlantis, The Palm wins Expedia award

12th May 2011 Print
Atlantis, The Palm

Atlantis, The Palm in Dubai has won the Expedia award for the ‘Most Innovative Hotel Partner of the Year’ in this year’s Expedia Insiders’ Select list.

The awards formally recognise hotels which consistently deliver on excellent service, value and overall experience. The full list represents 500 of Expedia’s top-ranked hotels, selected from more than 130,000 entrants.

The prestigious award was presented on 3 May 2011 to Atlantis, The Palm at The Arabian Travel Market in Dubai. Expedia credited Atlantis, The Palm on its strategic, avant-garde approach to a brand campaign, which succeeded in engaging consumers and produced impressive results. Mr. Luca Romozzi, Business Development Manager at Expedia comments on the win, “Atlantis, The Palm showed an innovative approach by using Expedia as a marketing platform. Atlantis was first to create a dedicated online ‘store’ in four different global websites, where visitors could book flights and hotel plus all of the activities on offer, as well as the first to create a Facebook share button.”

In addition, the strategy included video integration, which was managed to leverage the Nectar loyalty program for Atlantis package promotion and increased opportunities to cross-sell with different ‘products’ at Atlantis, such as the Aquaventure water park and The Lost Chambers underwater world.

For more information on Expedia Insiders’ Select, please visit: expedia.com/insidersselect 

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Atlantis, The Palm