Cuticura celebrates cash-strapped Britain’s great outdoors

Cuticura know that times are tough and every penny counts. The drop in disposable incomes has led parents to look for new, inexpensive ways to keep their families entertained.

So they’re rediscovering – and falling in love all over again with - outdoors activities like picnicking, camping, hiking and biking. That’s why Cuticura is championing the outdoorsy lifestyle with its new Love Your Hands Outdoors campaign and competition.

Love Your Hands Outdoors kicks off in May 2011. Partnering with Snow & Rock, Cuticura will be giving away a £100 outdoors voucher every day in May in a fun, wide-reaching social media campaign.

It’s the perfect opportunity to enrol the “outdoor active” Mum online and engage them with the brand throughout the summer months.

Full details of the poll and competition are available on both Cuticura.co.uk and facebook.com/Cuticura, people can enter as many times as they like for each daily prize.

Michelle Zuther, Cuticura Marketing Manager at Keyline Brands says, “We realise the rise of the ‘staycation’ is more of a necessity than a choice. That’s why we believe, now more than ever, we need to focus on what make our outdoors so special.”

“Cuticura’s the ideal brand for active, outdoorsy families.”

“From Lake District hikes to Secret Seven bike rides in Devon, camping in Cornwall to barbeques in the Brecons, Cuticura is the perfect outdoor companion that helps keep the families’ hands clean and Mum & Dad sane!”

Love your Hands Outdoors puts the perfect break back into the hands of the Great British public, allowing them to rediscover all the amazing outdoor activities on all our doorsteps.