Citroen sets standard with BCA

Despite the difficult current trading conditions, Citroen UK achieved a record result in a special Live Online Closed Sale at BCA Measham on 27th November.

In one of the biggest manufacturer sales ever staged by BCA, Citroen offered and sold 406 cars and commercial vehicles for a 100% sell out success. The sale generated a turnover of £2.4 million, equivalent to just under 99% of CAP Clean across the board.

The event was one of the largest Closed sales ever staged by BCA, with 42 Citroen Approved dealers in the auction hall competing against a further 13 online bidders via BCA’s Live Online service. A total of 24 vehicles were sold online, equivalent to 6% of the sale entry.

There was sustained demand for C4, with 115 models sold for an average of 99.7% of CAP Clean, while C3 averaged an exceptional 107% of CAP. Both C1 and C2 averaged well over CAP Clean, while C4 Picasso averaged nearly 97% of CAP.

The sale featured a notable used-market debut for the Nemo LCV which averaged nearly 119% of CAP Clean, selling for £5,550. Citroen’s commercial vehicles performed exceptionally well, with Berlingo averaging 109% of CAP and Relay averaging 102% of CAP.

Michael Brown, Head of Remarketing for Citroen UK commented “Yet again, Citroen and BCA have combined to buck the current tough market conditions to sell a record number of vehicles in a Citroen sale and achieve an excellent price performance. To sell over 400 vehicles in one sale on one day is exceptional, when the used market has been under such pressure.”

He added “This was the biggest single sale volume ever achieved by Citroen and BCA. The strong attendance and the confident bidding throughout the sale is testimony to the desirability of the range and demonstrates our dealer’s confidence and continuing success in selling used Citroens.”

BCA National Account Manager, Paul Dunn added “"This high profile event was one of the largest closed sales ever staged by BCA. The 100% conversion underlines that Citroen is sending the right messages to the marketplace in these difficult conditions and reflects the value for money, versatility, green credentials and quality of the product range.”