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Covent Garden hosts Louis Vuitton arts project

8th June 2011 Print

Covent Garden will host fashion powerhouse Louis Vuitton in the latest evolution of the brand’s Young Arts Project – which unites emerging artists with the best cultural institutions and artists in London – to launch the project’s new website.

The event is a further demonstration of the neighbourhood’s reputation for delivering world-class cultural activities that cannot be found elsewhere in the West End.

On the 9th June, on the East Piazza, artists Jeremy Deller, Jessica Voorsanger, Michael Landy and Gillian Wearing will work with young artists from the Louis Vuitton Young Arts Project to transform an industrial container into a striking temporary art installation. Members of the public and visitors to the area will then be able to get involved, putting their artistic spin to use customising t-shirts to create a truly interactive art event.

These artists join an illustrious list of talent including Sam Taylor-Wood, Banksy and Jeff Koons who have previously chosen Covent Garden as a destination to unveil their work to the public.

Covent Garden Brand Director Bev Churchill commented, “Arts and culture are an important part of the fabric and heritage of the Covent Garden neighbourhood and we are delighted to be able to support the Louis Vuitton Young Arts Project by hosting its art installation on the Piazza.”

The arrival of the Louis Vuitton Young Arts Project installation is the a continuation of a summer of cultural activity in Covent Garden, following the recent Covent Garden Lawn Library and the upcoming partnership with the London Design Festival this September

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