Capital One clicks with online bargain hunters
Shoppers expect discounts of up to 20% over the High Street when they buy online – and spent an incredible £39 billion in the last year on holidays, music, live entertainment and clothes, new research from Capital One shows.
Capital One has launched its first credit card targeted at online shoppers – the Click Card - which offers discounts of up to 50% at a range of retail groups as well as a highly competitive standard rate of 9.9% p.a. variable on purchases, balance transfers and cash withdrawals plus protection against online fraud and identity theft.
Research reveals a boom in online shopping with customers now booking 85% of sporting events, two thirds (66%) of holidays, and buying 62% of music on the web. The £39 billion spent online on holidays, clothes, music and live entertainment amounted to well over half the total amount spent online. Holidays booked online accounted for the largest portion with over £27 billion of business conducted via the web last year.
Capital One’s study reveals how internet shopping has thrived in the tough economic climate as consumers expect to pay lower prices online than on the high street. For example, three quarters (75%) of consumers buying music, DVDs and books online said they would only do so if they received a 20% discount. When it comes to booking a holiday, we expect a price drop of 15%.
According to Capital One’s research, the web has also sharpened up our shopping skills. One in four consumers (27%) admitted that the internet had made them savvier shoppers while over a third (35%) said they wouldn’t make a substantial purchase without first comparing prices or checking for discounts online. And one in five (20%) said they were more aware of the products and services available since starting to shop online.
Brian Cole, Managing Director, Capital One said: “The Click credit card is an ideal way for bargain hunters to access a great range of brands and new retail partners will be introduced every three months. The card also offers a highly competitive flat rate of 9.9% p.a. variable for purchases, balance transfers and cash withdrawals.. And with our enhanced fraud and identify theft protection, customers can feel reassured that they shop online securely.”
For the first six months, Click credit card customers will be able to receive discounts as follows:
30% off Zavvi.com
25% off Travelpack.com
20% off and free delivery with Tedbaker.com
50% off viagogo.co.uk
Every three months, customers will receive new discounts offered by other retailers. Click Card customers can access these discounts through the eXtras plus website which safely links to Capital One’s partner websites.