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Swarovski Elements sponsors WGSN Global Fashion Awards

30th June 2011 Print

The WGSN Global Fashion Awards has announced that Swarovski Elements has signed to be the official headline sponsor for the 2011 Awards.

The event, which is being held in 2011 for the second time, represents global recognition of inspiring and innovative contributions to international fashion, qualities that have also been Swarovski hallmarks for more than 115 years. The ceremony will take place in New York City’s Gotham Hall on October 20, 2011 that will be resplendent with sparkling installations made with Swarovski Elements and where those honoured will receive an exclusive Swarovski Crystal award.

WGSN CEO Susanna Kempe says, “We are thrilled to secure such a prestigious partner for the WGSN Global Fashion Awards. Swarovski Elements is the perfect partner supplying premium product and inspiration to the world’s leading designers and brands just like WGSN. This relationship goes much beyond sponsorship; Swarovski Elements will use the event as a platform to showcase their product through installations and the creation of a bespoke trophy and to reward outstanding talent with our new Grand Prix Award and the Swarovski Elements Student Award.”

“Swarovski Elements is proud to partner the 2011 WGSN Global Fashion Awards in honour of the fashion industry’s finest and to continue our support of emerging talent,” says Nadja Swarovski, Vice President of International Communications & Creative Director, Swarovski “I am excited to be part of the judging process designed to recognize the brilliant innovators whose insight and creativity serves as a fabulous catalyst for future fashion inspiration.”

Created by WGSN in 2010 to recognize and reward those who are laying the foundation stones for a vibrant and exhilarating future for the fashion industry, the Global Fashion Awards is a call for the international fashion industry to recognize high-level achievement. Nominations were possible via the Global Fashion Awards website - from April 4 to June 2, 2011.

New to the awards ceremony this year is a presentation of the Swarovski Elements Grand Prix ‘Winner of Winners’ Award’ chosen by a specially selected grand jury on the morning of the ceremony at a brunch co-hosted by Swarovski and WGSN. This will be held at Mondrian Soho, part of Morgans Hotel Group – the official hotel partner of the 2011 WGSN Global Fashion Awards. The evening will also see the presentation of a special Swarovski Elements Student Award.

The shortlist of nominees was announced in London at an exclusive party on June 20, 2011 at the St Martins Lane Hotel. Judges include Chee Au, Chief Creative Officer of Shanghai Tang; June Haynes, Senior Vice President of Retail for Valentino USA; Graeme Fidler and Michael Herz, Creative Directors, Bally; Dolly Jones, Editor of UK; Fern Mallis, Founder of New York Fashion Week; and Simon Kneen, Creative Director and Executive Vice President of Design at Banana Republic and Nadja Swarovski, Vice President of International Communications & Creative Director, Swarovski.