Horrockses fashions brand revival

The long awaited return of iconic fashion and lifestyle brand Horrockses is finally a reality. The quintessential British brand synonymous with glamour and sophistication is being revived this autumn. First to be launched is a special bed linen collection adapted from several of the original dress designs from the 40's and 50's.

The twelve distinctive and unique designs will be available from August through specially selected retailers and via the Horrockses website due to launch in August. Eagerly anticipated by the huge following of loyal fans who continue to collect the original designs, this sought after fashion brand was the most coveted of its time and worn by not only members of the public but also by members of the Royal Family and celebrities from the era. With vintage style and prints continuing to be a popular and much loved trend, the recent series of major exhibitions and hardback book on the brand affirm the Horrockses belief that consumers will welcome the arrival of a brand with such British heritage, prestige and design credibility. This fun and feminine collection is perfect for today's modern nostalgic shopper.

With a variety of very different styles, the designs have been selected from a vast archive and encompass a full bed linen rage. Core items such as sheet sets, duvet covers and pillow cases will be complimented with sumptuous vintage style bedspreads, silk cushions and hand crafted accessories. Distinctive pattern layouts and a mix of sunkissed fruity colours make selecting just one almost impossible. A few to choose from are Eletta's reversible hot pink on white, elegant Sophia's grey and white detail panels on delicate lemon or for a more vibrant statement Lauren's fresh green florals on a deep hue of burnt orange. All styles are available in single, double, king and superking. Prices start from £55 for a double quilt cover and are printed on a 200 thread count 100% easycare cotton percale.