The world loves magic chocolate

Magic Choc is a magical mix of milk, dark and white mouldable chocolate, that, with the heat and natural oils in your hands, becomes flexible resulting in a delicious treat.  The idea is that kids can squish it, shape it and then eat it! Being made with Belgian chocolate it tastes great too!

The worlds love of chocolate spans across age, race, nationality, gender & culture but strangely enough there have been very few developments in chocolate over recent years.

Let us introduce you to Magic Choc...

Plasticine meets Chocolate! Like KFC and Coca-Cola, Magic Choc have a secret recipe that allows the chocolate to remain flexible, not melting, resulting in a delicious, fun product which can be formed to create as many shapes as the imagination allows without any sticky mess.

Toys R Us are leading the High St launch of Magic Choc in early July.

For full details and stockists, go to: magic-choc.com