Fairmont St Andrews to host ‘golf Oscars’

The cream of Scottish golf travel will flock to Fairmont St Andrews after the five-star resort was picked to host the industry’s equivalent of the Oscars.

Golf Tourism Scotland has announced the prestigious St Andrews resort as the setting for its 2011 Gold Standard Awards ceremony, a fitting choice as the five-star venue is the current holder of the Resort Hotel of the Year title.

Attendees are likely to be familiar with Fairmont St Andrews’ first-class facilities as it hosted the event in 2007 and was also the venue for VisitScotland’s Scotland Means Business event earlier this year.

These events recognise the effort the resort has made in promoting both the town of St Andrews and Scotland as a destination, leisure sales and marketing manager Graeme Dawson explained.

He said: “It’s always an honour to host an event as prestigious as this, but it will be particularly nice to welcome the guests as the reigning Resort Hotel of the Year.

“We always go to great lengths to promote both St Andrews and Scotland and this event is key to our work in supporting our golf tour operator partners.

“We’ll be offering the very finest Scottish hospitality and it should be another fantastic night. Hopefully we’ll even get to retain our title!”

The Golf Tourism Scotland Gold Standard awards recognise the very best exponents of golf in Scotland and are voted for by those who are most knowledgeable on the subject – the people working within the country’s golf tourism industry.

The five-star Fairmont St Andrews resort boasts two championship golf courses, the Torrance and Kittocks, and has played host to a number of prestigious events, including both the Open Championship’s final local qualifying and the Cleveland Srixon Scottish Senior Open.

In addition to golf tournaments, Fairmont St Andrews has also hosted some of the world’s most important politicians and powerbrokers as a venue for both Northern Ireland peace talks and a G20 Summit.

A recent £17m redevelopment has benefited the entire resort, including the sumptuous spa complex which offers a range of treatments including locally-themed massages, facial and relaxation therapies and exclusive Kerstin Florian treatments in 12 chic treatment rooms.

For more information on Fairmont St Andrews, visit: fairmont.com/standrews