The 20-40 effect: ARK Age Aware Skincare

All over the news recently has been the ’20-40’ mums, the mothers who are raiding the wardrobes of their daughters rather than the other way round! As to whether these mothers can pull it off is all a matter of opinion but with celebs such as Carol Vorderman, Demi Moore, Madonna and Vanessa Feltz all hijacking the fashions of their daughters we begin to wonder how far these women will go in their bid to appear youthful. While mums may be borrowing their daughters’ clothes and stealing their style, such a trend shouldn’t extend to makeup, as ARK’s Age Aware Skincare range proves.

No matter what the current fashion trends are, at ARK it is the firm belief that skincare should be “age appropriate”, suited to your age and therefore the needs of your skin. Because of this, ARK has developed the Ark Age Aware Skincare product range, divided into three core product categories each containing a cleanser, face masque, moisturiser and exfoliator specifically aimed at providing treatment for your skin according to your age rather than your skin type.

For the young daughters of the world, who are beginning to get a little fed up of mum stealing their clothes, there’s the Age Prepare range, designed specifically for teens to early 30s. During this period our skin is at its peak but ARK ensures it prepares the skin for the aging process by maximizing the quality of the skin and taking preventive measures against future insults. Age Prepare is aimed at providing optimum nutrition to skin cells, maintaining hydration and avoiding UV radiation with its collection of products that include an Age Prepare Skin Vitality Moisturiser, Skin Purifying Masque and Skin Clear Cleanser.

For the mid 30s to early 50s age range, ARK have developed the nourishing Age Maintain range, catering for the phases in our skin life when it begins to show some signs of ageing with the appearance of fine lines and wrinkles. At this stage, it becomes vital to keep your skin in good health by maximising collagen production with its more potent anti-aging ingredients.   

And finally, for those in their 50s and beyond, there is the Age Repair range that looks at supporting mature skin with established signs of age, with intensive anti-ageing, antioxidant and skin-brightening ingredients. Age Repair products assist in slowing down the ageing process to repair skin that has lower levels of hormones, immune cells and collagen.

Alongside the three core ranges, ARK has also developed a series of serums, supporting skincare products and supplements to ensure your skin is fully looked after, providing essential support to specific areas of the face and body, using ingredients that complement the core skincare ranges.

So no matter what age your body looks, and how good your daughter’s clothes look on you, it’s important to use the skincare that’s designed for your age rather than your daughter’s so that you can look as young as she does for as long as possible!

Available at Ark centres in Wimbledon, Putney, and Fulham.

For more information, visit arkskincare.com.