Ben & Jerry’s release Coconutterly Fair-athon game on Facebook

Ben & Jerry's are asking fans to put their hooves together for their new 100% Fairtrade ice cream flavour, Coconutterly Fair, by launching an exhilarating cow clapping game.

The new action adventure game, Coconutterly Fair-athon, was created by creative digital agency Maynard Malone and uses unique sound activation to navigate Woody the Cow as she gallops from the rolling hills of Ben & Jerry's home in Vermont to the tropical beaches of the Ivory Coast where the brand sources its Fairtrade cocoa.

It's an exciting test of stamina and endurance for players, as they must clap Woody the cow over any obstacles that obstruct his path. For those who can't clap, then tap Woody to the finish line. Players who clap or tap their way to the top of the leaderboard have the opportunity to win some moo-velous prizes and be crowned King of the Clappers!

Play now on Facebook.