Public experience some real Heinz Beanz magic

Following recent research from Heinz which uncovered nationwide confusion when it comes to getting our five-a-day, the brand took over London's renowned Soho Square today, with a 20ft Beanzstalk. Aiming to encourage the nation to eat their five-a-day the Heinz Beanzstalk allowed the hard working people of the capital the chance to experience some real life beans magic.

Supporting the brand's latest advertising campaign, which showcases the health benefits of Heinz Beanz, the Heinz Beanzstalk comes after recent research from the brand revealed only a paltry 21% of the nation say they actually manage to eat five portions of fruit and veg each day.

With the average person eating just three portions each day and over half saying it's too difficult to meet the daily guidelines, the enchanting Heinz Beanzstalk allowed the city to sample some nutritious and delicious beans, of which just three tablespoons count towards your five-a-day.

To find out more about Heinz Beanz visit heinz.co.uk/ourfood/beans and get regular updates on the Heinz Beanz UK Facebook page at facebook.com/HeinzBeanz