Redrow hoping for a hat-trick of prestigious property awards
Housebuilder Redrow is celebrating after being shortlisted for three top national property honours.
The company is a finalist in the categories of ‘best developer website’, for its innovative broadband television channel Redrow.TV, and ‘best development’, for The Bowery, in Bristol, at the revered UK Property Awards. Due to be announced on October 28th, the awards celebrate the very best of the UK property industry.
And just a week later on November 3rd, Redrow’s ‘Our Pride ~ Your Joy’ campaign will be among the shortlisted entries competing to be named ‘best marketing initiative’ at the 2011 Housebuilder Awards.
As a finalist in the UK Property Awards, Redrow is guaranteed to walk away with at least a highly commended award in each of two categories, but will be hoping to come out top and scoop five star awards.
Kim Peters, Redrow’s group sales and marketing director, said: “We work hard to achieve the highest quality standards at all our developments and we are delighted that The Bowery is a finalist given the vast array of competition from around the UK. The Bowery is a flagship development, showcasing homes from our New Heritage Collection. This range of traditional looking homes with Arts & Crafts influences is being built at locations across England and Wales.
“In addition, we strive to stay ahead of competitors by finding new ways to communicate with our customers. Our website Redrow.TV contains informative and creative film footage to help them choose a new home.”
The UK awards are part of the International Property Awards. The highest scoring UK winners will compete against other winning companies from Asia Pacific, Africa, Arabia, the Americas and Europe to determine the ultimate ‘world’s best’ in each category. That’s an honour Redrow has known in the past, with its unique Knightstone Island refurbishment project in Somerset named ‘best redevelopment’ in the 2008 world awards.
Happening a week later, the Housebuilder Awards are organised by Housebuilder Media, the leading information provider for the housebuilding industry and publisher of Housebuilder magazine. They feature several categories for innovative design, product development, sustainability, regeneration and community involvement, as well as marketing.
Redrow will be hoping for success two years running, having taken the ‘best marketing initiative’ title in 2010 for Redrow.TV. The company’s entry this year is focused on an innovative marketing campaign, which featured staff, sub-contractors and customers in a television commercial plus press advertisements, billboards and other marketing material.
Redrow is building a wide range of two- to six-bedroom family homes across the UK. For details of all developments visit: redrow.co.uk. Or view: redrow.tv.
