Ski specialists pledge to peg price of post piste pint
UK après skiers will be floored by the price of a round of drinks at Take Me To (Ski)’s flagship hotel in the French Alpine resort of L’Alpe d’huez.
Because the Gloucester-based high altitude specialists have pledged to peg prices in their newly refurbished 4Ms bar equivalent to the amount skiers would expect to pay back home.
Take Me To (Ski)’s ‘Local’ initiative will appeal to wintersports fans alarmed at reports a post piste pint costs as much as 14 euros in some of the premier Alpine resorts.
Marketing Director Martin Griffiths said: “Holidaymakers are concerned snowballing drinks prices across the Alpine resorts could push their holiday budgets into meltdown.
“In these hard times people are naturally cutting back and are looking at every aspect of their holiday costs. With a round of drinks in some of the big name resorts working out almost as expensive as getting there in the first place, bar bills are bound to be a key element of their holiday spend.
“We want customers to have the holiday they deserve, without worrying about the cost of drinks in the bar.”
Martin Griffiths said Take Me To (Ski) had responded to customer concerns by promising to match prices you would find in a British ’Local’ for the first round of drinks.
He said: “An après ski drink is a staple for many British skiers, but prices fluctuate wildly according to where you go and what time you drink. We’re determined to keep our bar prices on an even keel so there are no nasty surprises when you are handed your bill.”
Take Me To (Ski) will also be extending Happy Hour at its newly refurbished 4Ms bar in their flagship Hotel Les Grandes Rousses.
Martin said: “We have invested in the hotel bar, spa and relaxation areas but we will definitely not be making that up by charging visitors a fortune for their favourite tipple.
“Many holidaymakers will be trying to stick to a budget this season and reasonable bar pricing means they can enjoy their skiing and down time to the full without worrying whether they can stand their round.
Concerns were raised after a spot check on one of the online price comparison guides found prices for a large beer in Courchevel soaring to €14 and beyond, while a pint at Chamonix-Mont Blanc could set you back a froth-blowing €9.50.
Martin Griffiths said: “The usual rule of thumb for finding a French destination that doesn't charge over the odds for drinks is to head for the smaller, lesser known resorts. We are determined to stick to a sensible pricing policy even though L’Alpe d’huez is one of the most luxurious resorts in the entire Alps."
