5th December - the busiest online shopping day of the year
Amazon.co.uk's Christmas Store has opened and Amazon.co.uk is predicting that 'Cyber Monday' – the UK's busiest online shopping day – will be Monday 5th December. The highest volume of customer orders are expected to be placed at 9pm.
"In recent years, the first Monday in December has been Amazon.co.uk's busiest day with orders for over 2.3 million items being placed on Monday 6th December last year," said Christopher North, Managing Director of Amazon.co.uk Ltd. "Mondays remain the busiest shopping day in the run up to Christmas, but every day of that week will see high sales as more and more people have immediate access to shop online via home broadband and, increasingly, mobile devices."
Monday 12th December is also predicted to be a day of high demand as customers are increasingly comfortable with ordering nearer to Christmas.
Amazon's revolutionary reading device, Kindle, is expected to be a bestseller on 'Cyber Monday' and throughout Christmas with the all-new Kindle – the smallest, lightest, fastest Kindle ever – currently appearing most frequently on customer Wish Lists.
Other most wished-for products include the concluding part of Harry Potter – 'Harry Potter And The Deathly Hallows – Part 2' – on DVD and the complete collection of the films on Blu-ray, as well as the latest title from the ever-popular Call of Duty series – 'Call of Duty: Modern Warfare 3' – and biographies and cookery books which always do well at Christmas.
Millions of Amazon customers regularly update their Amazon Wish List – a personalised list of all the things they would love to own from an Amazon website. Friends and family use these lists to purchase the perfect present and the most wished-for items on Amazon.co.uk provide an interesting insight into what UK shoppers really want for Christmas this year.
Customers’ most wished-for products on amazon.co.uk:
1. Kindle
2. 'Harry Potter And The Deathly Hallows - Part 2' (DVD)
3. 'Steve Jobs: The Exclusive Biography' – Walter Isaacson (Hardcover)
4. 'Harry Potter – The Complete 8-Film Collection' (Blu-ray)
5. 'Transformers: Dark of the Moon' (DVD)
6. 'Captain America – The First Avenger' (Triple Play)
7. 'Senna' (DVD)
8. 'Call of Duty: Modern Warfare 3' (Xbox 360)
9. 'Great British Bake Off: How to Bake: The Perfect Victoria Sponge and Other Baking Secrets' (Hardcover)
10. 'Uncharted 3: Drake's Deception' (PS3)
The Amazon.co.uk Christmas Store launches today, amazon.co.uk/christmas, allowing you to find the perfect gift by person or budget, whether you’re spending £5 or £150. The store also features bestsellers and most-gifted items from across Amazon.co.uk.