Wheelwright revolutionises wheel market with Shopatron technology
Wheelwright, the UK’s leading wheel house, has announced a radical change to its website, offering the ultimate in online convenience for anyone looking to enhance their vehicle. The system truly is the ‘best of both’ worlds, allowing you to ‘order’ directly from the manufacturer, but have your purchase fulfilled by your local specialist or retailer. A process the company neatly encapsulates with the phrase, ‘See, Shop, Ship & Install!’
After conducting research that revealed that over a third of online consumers would like to order directly from the manufacturer, but have their order delivered locally, the Kent-based firm has spent the last 12 months developing a digital sales solution in conjunction with Shopatron, the US-based software company. After extensive success with consumers in its domestic market, Shopatron is now here in the UK - and Wheelwright is one of the very first distributors to offer it to end-users, in order to enhance their buying experience.
Whilst complex and capable in its abilities, Shopatron is blissfully simple in its operation. Purchasers simply shop online as with any e-commerce store, choosing their items and checkout via the fully secure payment system. Orders are then fulfilled by Wheelwright’s approved dealers - either satisfying the order via courier, or where appropriate, booking the car in to have the wheels and tyres fitted at their premises. The system automatically allocates the order to the appropriate dealer and ensures that the customer gets to speak to a real human being whilst their purchase is being processed.
Commenting on this innovative development, Wheelwright managing director, Kevin Greer said, ‘After a lot of development we are now ready to launch this system to enhance the sales process for our end-users. Shopatron solves the conundrum that every brand has; namely, ‘How do you provide a clear, centralised e-commerce resource for your customers, whilst maintaining the all important relationship with their local dealer?’ With this system, we can provide the very best information, images and warranty credentials in one convenient site, while ensuring that any individual requirements that each customer has can be precisely met. Our customers are not ‘one size fits all’ people. This is the perfect solution to allow them to enhance their car their way.’
The system will go live on 1st March 2012. Hit the website at wheelwright.co.uk to see it for yourself.
